PRIVACY POLICY (DSGVO)

1. General Information

We take the protection of your personal data seriously.
This Privacy Policy explains which personal data we collect, how we process it, and what rights you have.

Deep-Loyd is a brand operated by BISTA-Birrer GmbH, which is responsible for data processing.

2. Data Controller

BISTA-Birrer GmbH
Ahornstrasse 11a
4533 Riedholz
Switzerland

Email: hello@deep-loyd.ch
UID: CHE-139.199.835

3. Personal Data Collected

We process personal data only to the extent necessary to operate our online shop, including:

  • Name, billing and shipping address

  • Email address

  • Order and payment information

  • Communication data (e.g. inquiries by email)

  • Technical data (e.g. IP address, browser and device information)

4. Purpose of Data Processing

Personal data is processed for the following purposes:

  • Processing and fulfilling orders

  • Payment processing

  • Production and delivery of products

  • Customer communication

  • Ensuring the technical operation and security of the online shop

5. Legal Basis

Data processing is carried out on the basis of:

  • Swiss Federal Act on Data Protection (FADP / DSG)

  • Art. 6 para. 1 lit. b GDPR (performance of a contract)

  • Art. 6 para. 1 lit. f GDPR (legitimate interest in secure and efficient shop operation)

6. Disclosure to Third Parties

To provide our services, we share personal data with selected service providers, in particular:

  • Shopify (shop infrastructure and hosting)

  • Printful (production and shipping)

  • Payment service providers (e.g. Stripe, PayPal)

These service providers process data only within the scope of their contractual obligations and in accordance with applicable data protection laws.

7. Data Transfers Abroad

Personal data may be processed in countries outside Switzerland or the EU (e.g. by Shopify or Printful).

We ensure that an adequate level of data protection is maintained, for example through appropriate contractual safeguards or legally recognized mechanisms.

8. Cookies & Tracking

Our online shop uses technically necessary cookies to ensure basic functionality (e.g. shopping cart and checkout).

Tracking or marketing cookies are used only if you have explicitly consented to their use.

9. Data Retention

Personal data is stored only for as long as necessary to fulfill the stated purposes or as required by statutory retention obligations.

10. Your Rights

You have the right to:

  • Access your personal data

  • Rectification of inaccurate data

  • Deletion of your data, provided no legal obligations prevent this

  • Restriction of processing

  • Object to the processing of your data

Requests can be sent at any time to hello@deep-loyd.ch.

You also have the right to lodge a complaint with a competent data protection authority.

11. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy if necessary, particularly in the event of legal changes or adjustments to our online shop.